Digipack Final (All Panels)

Following up our previous post about the front panel for the digipack we have now been working on all panels of our digipack. We received feedback on this from various class members who are inside our target audience as well as a couple of people outside our target audience. Below is the template we used for the whole digipack along with our finished products.

Digipack Panels

Before we posted our grid for our digi packs and thought that maybe it would be a good idea to include all panels of our digi pack so that people can see them as they were designed slightly bigger. Below are all the panels that we have created for the digi pack.

Front Panel

Back Panel

Inside Cover

Inside Panel 1

Inside Panel 2

Digipack (All Panels) Draft & Feedback

This is our draft for the digipack, our first tile for the front has already been posted and is up on the blog, we have received comments about this saying it is a great idea to have the advert the same and alot of people think this is a great advertising idea.

Below is a draft of our digipack, this is with all of the front and back panels in the colours for the advert and then the fold over that will be seen when opened is black with the picture of our actor on. This then shows a pure black inside. While we like this we are going to receive some feedback to see what others think of this.

Below is a video of us making the digipack with a audio commentary 

To get some feedback we then asked a range of people from our class 3 questions on how we could improve it, here are there answers.

1. Do you like the design of the digipack overall ?

2. What do you think could be changed ?

3. Do you have any ideas for it ?

Joel

1. Yes overall i like the design and think it looks professional

2. I feel that the inside is slightly to blank

3. Maybe have a graphic on the inside covers or the sun ray effect

Matt

1. Ye i think the design is simple and effective

2. The inside is very bare

3. Use the sun rays to great a half sun on each side

Ryan

1. Like the design and use of colour

2. I feel that the inside is missing something

3. Add the sun rays on the inside

After looking at our feedback we decided that the best cause of action is to add something on the inside. While we like it our target audience feel it is very bare so we will look into changing. I like Matt's idea of having it so the sun rays are in opposite directions each side and feel that this may work well, we will definably look at this.

Digipack

This is the front cover that we have made for the digipack. As we discussed in our earlier post this is the same design as the poster like elbow did with their album cover and digipack. We felt this worked well as people who saw the advert would instantly remember the advert and think about it. Below is our front cover.

Evaluation of Digipak

Digipaks are very effective because they display all the information that is necessary for the audience. They are visually good to look at because of the different images of the music videos and album artwork. The CD also has an image on and normally the track listings as well. Examples of the information on typical digipaks are: Music Producer Information, Track Listings, Fan websites address and facebook page, The band information.

The images are attracting people pick them up and look at them so the images play a big part of people wanting to buy the album.

There are different types of digipaks with different numbers of panels and most of them are made out of card to be more environmentally friendly.

The one that we chose was the 4-panel digipak because it is one of most popular. We will have images on every side of of the digipak and have information on the inside and back cover. The 4-panel digipak is also more environmentally friendly because less materials are used to produce it.

Codes and Conventions of Digipaks

We reached digipaks to find out what the codes and conventions are of digipaks. Below is a list of the codes and conventions:

• The record company name appears somewhere on the digipak
• The artist name appears on the digipak
• A Barcode normally appears on the back cover of the digipak
• The album name appears on the front cover
• The digipak will have album artwork on it 
• Most digipaks are made from card and have a plastic disc tray 
• The track listing and track times normally appears on the back cover
• An order code sometimes appears on the spine of the digipak
• The record company logo and website appear on the back

Digipak Production

During researching our digipack we have found a great template on the internet to use for our digipack design. This was found while researching digi packs on the internet and feel that this template would be a great help to us in photoshop. We can now put this onto photoshop and put in our own designs onto the template to create a digi pack for our work,

Digipack Research

For my digipack research i looked at many different types of digipack. I recorded what i thought was good about them and what i thought was bad about them in note form so that when we made our digipack we could decide what type of digipack we wanted.

The first digipack i looked at had the front cover with the name of the band along with the name of the album. It also had a photo of the band on the front. As you open out the digipack there are 2 bits of card each side of a plastic disc tray. These have a special thanks on the right side of it and then the track list of the album on the right. Along this it also has photos of the band. As we fold over the right side we see credits on who has produced the album. Once the whole album is folded back up as we would find it on the shelves on the back we see again see on the back a track list. This is not as full as the inside but i summarizes the tracks.

Another type of digipack we saw was for justice cross, this was very good as when folded out it formed the shape of a cross. The middle when folded out had the CD in it this was good as i liked that it was completely central. The top of the cross had the track names in and the rest of the CD case was black. When folded up it had the cross on the front along with album tracks on the back of it.