Introduction
As part of the A2 level media coursework we created a music video that was non liner narrative. We also created a digipak and a magazine for the music video that we made. As a group of three we all contributed to all of the main tasks of producing these products.
Once we had decided the song that we are going to use to product the music video we wrote down possible ideas that connect with the song choice 'Maybe tomorrow - Stereophonics'
We decided to use some of the ideas that were used in the original music video such as tracking shots and a studio take.
I am going to evaluate the product that the group created in A2 using 4 questions which we are going to answer.
How did you use new media technologies in the construction and research, planning and evaluation process?
We used the new media technologies in the contruction of the music video, magazine advert and the digipak.
To make the treatment we used Prezi which is a website where you can create interactive presentations. This was a useful website to display the treatment because it allows the use to scroll through the presentation and it allowed us to add images of the locations. It also helped us create the treatment more like a time line so people know how the music is going to be set up.
This is a screenshot of prezi.com
The website has lots of tools that you can you to enhance the presentation. I inserted images that I took of the locations and I also used a screenshot of the location using googles street view service.
We used DropBox to share all of our work using a cloud based service which allowed us to access all of the work at home or college. This meant we could do some work at home because all of the members of the group have access to a Mac at home and the software that was needed for the unit.
DropBox automatically updates the files and syncs them to your computer so everything was up to date so when a member of the group edited some work the rest of the group had the updated files.
We used Evernote on Mac and the iPhone/iPod Touch to share notes with the whole group so we knew what work needed doing and so we could share ideas.
Evernote syncs with many different services so we had access to it on different devices. If we got set deadlines for certain task by the teacher then we added the information to a note so we had all the information that we were given.
To edit the music video we used the latest version of Final Cut Pro on the MacBooks. Final cut is one of the most advance video editing software around. We used a feature in this alot called multiclip this is virtually unheard of but is a very advanced tool allowing you to basically have a digital vision mixer, this helped greatly in the studio scenes as we could see all 5 clips and then cut between them all really easily.
To produce the digipak and magazine advert we used Adobe Photoshop because of the different features that the software has. We used alot of the advanced features in this such as the gradient and also the brushes tool to create our adverts. This allowed alot more creativity than something like paint and allowed exact measurements for us on how we wanted our advert to look. With using this as well we were easily able to edit files anywhere as it saves as a .psd that once opened in photoshop again allows you to change anything meaning we were all easily able to contribute towards the workload.
For the audience researched we made a blog post of the different questions we wanted to ask and people would answer them using the comment feature on blogger.
We also gave people a handout of the questions to full out so we got back some feedback. using blogger allowed not only the class to easily acsees but also the whole of the internet, using this allowed them to easily comment back with there answers giving us alot more people to target the research at.
As well as this we also used the technology of the internet to perform alot of our research, this saves alot of time instead of having to call press people from the band to ask questions. It also meant we were able to find niche fan bases that otherwise we would not have been able to find. This helped alot as in our research really allowed us to cary out alot more detailed research.





