We believe that the combination of our main product and ancillary texts has been effective and successful because they are all linked together.
Our product that we made fits the genre of soft rock because of the style of the music video, digipak and the magazine advert.
The music video we created followed some of the codes and conventions of the soft rock genre. One of the codes and conventions is having a guitar in the music video and someone performing the song.
As you can see we also used someone preforming the song and playing a guitar this is very mutch like our band that we are focusing ons videos who have this type of thing in theres. It also fits the codes and conventions well for the genre that this is part of and follows.
Another code and convention of soft rock is having props like a mic stand and we also used a mic stand in the studio take this was fully wired up to give full realism and is usual sight to see in soft rock.
This again also follows the look that our bands original video gives as well as many bands of the same genre such as Oasis, Ian Brown and The Stones Roses.
Our digipak and magazine advert use the same image on the front so they all link together so for example is someone sees the advert in a magazine and then see the same image on an album they will relate to it and know its the same album they saw in the magazine.
Heres an example of how we have used the same image on the digipak and the magazine advert.
We have used the same font for both of the products so that people can identify the artist and the song. This works very well as a marketing campain and as said allows the public to easily relate on what they saw walking down a street. this is likely to bring in more sales and then allow the artist to spend more money on future songs.
The magazine advert below as you can see is nearly exactly the same as the digipack and we feel that this is a wise move to take for the advertising reasons. We also feel that this works very strongly with the video as well as the image is a take from the studio footage so as well as showing the digipack also reminds people of the video that was created.