Hello and Welcome to our Blog for our A2 Media Studies Work. In our group is myself Alex Pickering, Dan Haycocks and Darryl Taylor.
Music Video Analysis
No Gettin' Oven You
The Killers
Nothin on You
Fatboy Slim
Ian Brown & The Verve
Oasis
Example
Research
The track we have deiced to use for our music video
Permission Request Letter
Audience Research
Audience Research Feedback
Location Research
Genre and Target Audience
The consumption of Music
Plan
Treatment Ideas
Equipment Available to Use
Written Treatment
Treatment (Darryl Version)
Storyboards
Audio Blog Update
Animatic
Video Shot Plan (Studio)
Costume/ Props Ideas
Risk Assessment
Video Shot Plan (Narrative)
Testing
Camera Test Shots
Track Testing
Stedicam Testing & Testing 2
Music Video Edit 1
Studio Based Edit
How we used final cut to edit
Update: Recording of the narrative
Magazine
Codes and Conventions of a Magazine Advert
Magazine Advert Research
Creation of the Magazine Advert
Creation of the Magazine Advert 2
Update: Weather Problems
Update on the Magazine Advert
Draft of the Magazine Advert
Magazine Advert Survey
Magazine Advert Feedback
Magazine Advert Final Copy
Music Video Edit 2
Day 1 Recording the Narrative
Narrative Progress
Narrative Progress 2
Time Lapse Editing
Show the Class our Draft Video
Costume, Props & Semiotics
Final Video
Update: Whats going on Next
Digipak:
Audio Blog - Digipak Ideas
Digipak Research
Digipak Template
Codes and Conventions of a Digipak
More Digipak Research
Our Digipak Front Cover
All sides for the Digipak & Feedback
Individual Digipak Panels
Final Digipak
Evaluation:
Question 1 - In what way does your media product use, develop or challenge forms and conventions of real media products?
Question 2 - How did you use new media technologies in the construction and research, planning and evaluation process?
Question 3 - What have you learnt from your audience feedback?
Question 4 - How effective is the combination of your main product and ancillary texts?
Thursday, 5 May 2011
Wednesday, 4 May 2011
Question 1 - In what way does your media product use, develop or challenge forms and conventions of real media products?
We answered this question by recording a group video below.
We talked about all elements of the music video that we produced. Not just the final video, but also the digipack we created, the magazine advert, and our research where we found the codes and conventions in the music industry.
From our initial research our eye was draw to the elbow magazine advert.
We talked about all elements of the music video that we produced. Not just the final video, but also the digipack we created, the magazine advert, and our research where we found the codes and conventions in the music industry.
From our initial research our eye was draw to the elbow magazine advert.
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| Elbow Album Cover |
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| Elbow Magazine Advert |
Our Magazine advert and Digipack
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| Our Magazine Advert |
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| Our Album Cover |
Question 2- How did you use new media technologies in the construction and research, planning and evaluation process?
Introduction
As part of the A2 level media coursework we created a music video that was non liner narrative. We also created a digipak and a magazine for the music video that we made. As a group of three we all contributed to all of the main tasks of producing these products.
Once we had decided the song that we are going to use to product the music video we wrote down possible ideas that connect with the song choice 'Maybe tomorrow - Stereophonics'
We decided to use some of the ideas that were used in the original music video such as tracking shots and a studio take.
I am going to evaluate the product that the group created in A2 using 4 questions which we are going to answer.
How did you use new media technologies in the construction and research, planning and evaluation process?
We used the new media technologies in the contruction of the music video, magazine advert and the digipak.
To make the treatment we used Prezi which is a website where you can create interactive presentations. This was a useful website to display the treatment because it allows the use to scroll through the presentation and it allowed us to add images of the locations. It also helped us create the treatment more like a time line so people know how the music is going to be set up.
This is a screenshot of prezi.com
The website has lots of tools that you can you to enhance the presentation. I inserted images that I took of the locations and I also used a screenshot of the location using googles street view service.
We used DropBox to share all of our work using a cloud based service which allowed us to access all of the work at home or college. This meant we could do some work at home because all of the members of the group have access to a Mac at home and the software that was needed for the unit.
DropBox automatically updates the files and syncs them to your computer so everything was up to date so when a member of the group edited some work the rest of the group had the updated files.
We used Evernote on Mac and the iPhone/iPod Touch to share notes with the whole group so we knew what work needed doing and so we could share ideas.
Evernote syncs with many different services so we had access to it on different devices. If we got set deadlines for certain task by the teacher then we added the information to a note so we had all the information that we were given.
To edit the music video we used the latest version of Final Cut Pro on the MacBooks. Final cut is one of the most advance video editing software around. We used a feature in this alot called multiclip this is virtually unheard of but is a very advanced tool allowing you to basically have a digital vision mixer, this helped greatly in the studio scenes as we could see all 5 clips and then cut between them all really easily.
To produce the digipak and magazine advert we used Adobe Photoshop because of the different features that the software has. We used alot of the advanced features in this such as the gradient and also the brushes tool to create our adverts. This allowed alot more creativity than something like paint and allowed exact measurements for us on how we wanted our advert to look. With using this as well we were easily able to edit files anywhere as it saves as a .psd that once opened in photoshop again allows you to change anything meaning we were all easily able to contribute towards the workload.
For the audience researched we made a blog post of the different questions we wanted to ask and people would answer them using the comment feature on blogger.
We also gave people a handout of the questions to full out so we got back some feedback. using blogger allowed not only the class to easily acsees but also the whole of the internet, using this allowed them to easily comment back with there answers giving us alot more people to target the research at.
As well as this we also used the technology of the internet to perform alot of our research, this saves alot of time instead of having to call press people from the band to ask questions. It also meant we were able to find niche fan bases that otherwise we would not have been able to find. This helped alot as in our research really allowed us to cary out alot more detailed research.
As part of the A2 level media coursework we created a music video that was non liner narrative. We also created a digipak and a magazine for the music video that we made. As a group of three we all contributed to all of the main tasks of producing these products.
Once we had decided the song that we are going to use to product the music video we wrote down possible ideas that connect with the song choice 'Maybe tomorrow - Stereophonics'
We decided to use some of the ideas that were used in the original music video such as tracking shots and a studio take.
I am going to evaluate the product that the group created in A2 using 4 questions which we are going to answer.
How did you use new media technologies in the construction and research, planning and evaluation process?
We used the new media technologies in the contruction of the music video, magazine advert and the digipak.
To make the treatment we used Prezi which is a website where you can create interactive presentations. This was a useful website to display the treatment because it allows the use to scroll through the presentation and it allowed us to add images of the locations. It also helped us create the treatment more like a time line so people know how the music is going to be set up.
The website has lots of tools that you can you to enhance the presentation. I inserted images that I took of the locations and I also used a screenshot of the location using googles street view service.
DropBox automatically updates the files and syncs them to your computer so everything was up to date so when a member of the group edited some work the rest of the group had the updated files.
We used Evernote on Mac and the iPhone/iPod Touch to share notes with the whole group so we knew what work needed doing and so we could share ideas.
Evernote syncs with many different services so we had access to it on different devices. If we got set deadlines for certain task by the teacher then we added the information to a note so we had all the information that we were given.
To produce the digipak and magazine advert we used Adobe Photoshop because of the different features that the software has. We used alot of the advanced features in this such as the gradient and also the brushes tool to create our adverts. This allowed alot more creativity than something like paint and allowed exact measurements for us on how we wanted our advert to look. With using this as well we were easily able to edit files anywhere as it saves as a .psd that once opened in photoshop again allows you to change anything meaning we were all easily able to contribute towards the workload.
For the audience researched we made a blog post of the different questions we wanted to ask and people would answer them using the comment feature on blogger.
We also gave people a handout of the questions to full out so we got back some feedback. using blogger allowed not only the class to easily acsees but also the whole of the internet, using this allowed them to easily comment back with there answers giving us alot more people to target the research at.
As well as this we also used the technology of the internet to perform alot of our research, this saves alot of time instead of having to call press people from the band to ask questions. It also meant we were able to find niche fan bases that otherwise we would not have been able to find. This helped alot as in our research really allowed us to cary out alot more detailed research.
Question 3 - What have you learnt from your audience feedback?
The audience feedback that we received helped us to improve the magazine advert, music video and digipak.
We made some questions and asked people to answer them for us. The questions that we asked were to help us improve them and get feedback about the things they liked.
We asked different questions for the music video, magazine advert and the music video which helped up know what people liked about them and what people thought needed improving.
All of the feedback was positive suggesting things that we should add to the project like with the magazine advert we had some feedback saying we should add a HMV logo instead of text so the advert had more images on so it stands out. After getting this feedback we added the hmv logo to the advert and we liked the improvement that we made.
These are the questions we asked for getting feedback on the magazine advert.
We got people to answer the questions on the blog and we also got feedback from other members of the class and people around college.
As well as this we also visited forums for the Stereophonics as well as posting on general music sites with the same questions. This was so then we could get feedback from people who really were big fans of the band and know all about the bands image and what they look like. We feel this was very beneficial to us as this allowed us to see inside more a die hard fan and what types of things they like as well, so while covering for our target audience we also had the view of a niche audience that is basically obsessed with them giving a different view.
Question 4- How effective is the combination of your main product and ancillary texts?
We believe that the combination of our main product and ancillary texts has been effective and successful because they are all linked together.
Our product that we made fits the genre of soft rock because of the style of the music video, digipak and the magazine advert.
The music video we created followed some of the codes and conventions of the soft rock genre. One of the codes and conventions is having a guitar in the music video and someone performing the song.
As you can see we also used someone preforming the song and playing a guitar this is very mutch like our band that we are focusing ons videos who have this type of thing in theres. It also fits the codes and conventions well for the genre that this is part of and follows.
Another code and convention of soft rock is having props like a mic stand and we also used a mic stand in the studio take this was fully wired up to give full realism and is usual sight to see in soft rock.
This again also follows the look that our bands original video gives as well as many bands of the same genre such as Oasis, Ian Brown and The Stones Roses.
Our digipak and magazine advert use the same image on the front so they all link together so for example is someone sees the advert in a magazine and then see the same image on an album they will relate to it and know its the same album they saw in the magazine.
Heres an example of how we have used the same image on the digipak and the magazine advert.
We have used the same font for both of the products so that people can identify the artist and the song. This works very well as a marketing campain and as said allows the public to easily relate on what they saw walking down a street. this is likely to bring in more sales and then allow the artist to spend more money on future songs.
The magazine advert below as you can see is nearly exactly the same as the digipack and we feel that this is a wise move to take for the advertising reasons. We also feel that this works very strongly with the video as well as the image is a take from the studio footage so as well as showing the digipack also reminds people of the video that was created.
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